“We” means www.bakewell.co.uk
We’ll keep this page updated to show you all the things we do with your personal data. This policy applies if you’re a subscriber, past subscriber, contributor or supplier to www.bakewell.co.uk or use any of our services, visit our website, email, call or write to us. In certain circumstances we may also provide an extra privacy notice, which will always refer to this page.
We’ll never sell your personal data or share it with any third party.
Who are ‘we’?
In this policy, whenever you see the words ‘we’, ‘us’, ‘our’ it refers to www.bakewell.co.uk.
Bakewell.co.uk celebrates everything that is unique and wonderful about the town of Bakewell, Peak District and surrounding areas.
What personal data do we collect?
Your personal data (any information which identifies you for communication purposes, for example, name, username and email address) will be collected and used by us. We’ll only collect the personal data that we need.
You can give us your personal data by registering to use our website (subscribing) and/or opting in to receive our e-newsletters.
This personal data you give us may include name, title, email address.
Personal data provided by you
This includes information you give when interacting with us. For example:
- Personal details (name, email, username and so on) when contacting us via our enquiry form
- Your opinions and attitudes about the www.bakewell.co.uk, activities and interests, and your experiences of our website
We may automatically collect the following information:
- Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and if you access our website via your mobile device we will collect your unique phone identifier
- Information about your visit, including, but not limited to the full Uniform Resource Locators (URL) and query string, clickstream to, through and from our website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as but not limited to, scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number
- The terms that you use to search our website
Information we generate
We conduct research and analysis on the information we hold, which can in turn generate personal data. For example, by analysing your opinions in any of our surveys, interests and involvement with our work we may be able to build a profile which helps us decide which of our communications are likely to interest you. The sections Research and Profiling gives more detail about how we use information for profiling and targeted advertising, including giving you more relevant digital content.
Information from third parties
We do not buy from, use or sell any information about you to or with third parties.
Sensitive personal data
We only collect and hold the information referred to above (e.g. name, username, e-mail address).
How we use your personal data
We’ll only use your personal data on relevant lawful grounds as permitted by the EU General Data Protection Regulation (from 25 May 2018)/UK Data Protection Act and Privacy of Electronic Communication Regulation.
Personal data provided to us will be used for the purpose or purposes outlined in any fair processing notice in a transparent manner at the time of collection or registration where appropriate, in accordance with any preferences you express. If asked by the police, or any other regulatory or government authority investigating suspected illegal activities, we may need to provide your personal data.
Your personal data may be collected and used to help us deliver our activities, help us deliver useful and relevant website and social media content.
Your privacy is important to us, so we’ll always keep your details secure. We’d like to use your details to keep in touch about things that may matter to you.
If you choose to hear from us we may send you information based on what is most relevant to you or things you’ve told us you like. We may also show you relevant content online.
We’ll only send these to you if you agree to receive them and we will never share your information with companies outside www.bakewell.co.uk for inclusion in their marketing. (We may however share cookie data with third parties to help with our own advertising targeting). If you agree to receive marketing information from us you can change your mind at a later date.
However, if you tell us you don’t want to receive marketing communications, then you may not hear about events or other work we do that may be of interest to you.
We may sometimes use third parties to capture some of our data on our behalf, but only where we are confident that the third party will treat your data securely, in accordance with our terms and inline with the requirements set out in the GDPR.
How can I change my contact preferences?
We’ll always act upon your choice of how you want to receive communications (for example, by email). e-mail is our default means of communicating with you and we shouldn’t need to communicate with you in any other way.
We know it’s important to users to use our resources in a responsible and cost-effective way. So we use automated profiling and targeting to help us understand our users and make sure that:
- our communications (e.g. emails) and services (e.g. our website) are relevant, personalised and interesting to you
- we only ask for further support and help from you if it’s appropriate
- we use our resources responsibly and keep our costs down
To do this we’ll analyse how you interact with us and use both geographic and demographic information to let you know what’s happening in your local area and understand your interests.
We use specific tools to profile how you interact with us online, for example, Google Analytics and Double Click for Advertisers. We use Google Analytics to collect information on the use of our website. Much of the information we collect is aggregated, however we may also collect some personal data for the use of personalising your experience, optimising our marketing campaigns, and to ensure the site is functioning as intended.
Statutory and management responsibilities
Statutory responsibilities: Our statutory responsibilities are those imposed through law on the organisation as an employer. The data processed to meet statutory responsibilities includes, but is not limited to, data relating to: tax, national insurance, statutory sick pay, statutory maternity pay, family leave, work permits, equal opportunities monitoring.
Management responsibilities: Our management responsibilities are those necessary for the organisational functioning of the organisation. The data processed to meet management responsibilities includes, but is not limited to, data relating to: recruitment and employment, training and development, absence, disciplinary matters, e-mail address and telephone number.
Sensitive personal data
The Act defines ‘sensitive personal data’ as information about racial or ethnic origin, political opinions, religious beliefs or other similar beliefs, trade union membership, physical or mental health, sexual life, and criminal allegations, proceedings or convictions.
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Updating your data and marketing preferences
We want you to remain in control of your personal data. If, at any time, you want to update or amend your personal data or marketing preferences please contact us by sending an e-mail to: firstname.lastname@example.org